JCDecaux Leading the Way in Sustainable Advertising Media

JCDecaux could arguably claim to be Australia's most sustainable provider of advertising media.
Their 7 point environmental management plan includes:

• net zero electricity - using solar panels and low energy lighting
• net zero water consumption - using captured water in cleaning processes
• zero waste to landfill - reducing waste and promoting usage of recyclable materials
• benchmarking fuel efficiency and emissions -
  
• improving community engagement - providing free advertising media for a large number of charities, communities and arts organisations, as well as providing 'free' bicycle hire using the cyclocity bicycle rental system (soon to be implemented in Brisbane).
• ensuring all their suppliers comply with the sustainability goals
• ensuring a sustainable corporate culture

Now, as a cyclist and pedestrian, I am far from being a fan of billboards on footpaths, but it appears that the trade-off for the Brisbane City bike hire scheme does not include additional billboards. The scheme is estimated to be costing Brisbane City Council ratepayers $800,000 per year for the next 20 years. And cyclists could benefit from additional spending on cycling infrastructure.